Audio for Motion: Lifetime Plans Are Live: Get 20% OFF on Plus plan with Coupon - AUDIO20 
Back to blogs 
From blog posts to social media posts, stock images have become abundant in the digital marketing landscape. They are easy to find, affordable, and time-saving. It’s excellent for adding graphics, but it isn’t the most eye-catching art form. There is nothing authentic or personal about using staged photography to tell the story about your brand. In fact, chances are your competitor is using the same images on their blog posts or social media channels.
A great alternative is switching to illustrations, a creative art form that has the power to emotively engage the audience and connect all your marketing elements. It’s a visual representation of a text or context that your audience can relate to.
If you are a start-up or an established company that wants to revamp your brand identity, here are five ways of using illustrations to boost your online presence:
1. Webpage header
Designers know that there are no second chances to make the first impressions. From a UI/UX perspective, web page zones like a header are vital in catching the user’s attention.
Having a unique header illustration on your website can tell your visitor about your service or product. An interactive or engaging header illustration can lower down the bounce rate and also help with your branding.
Using a family of illustrations that readers can connect to will help develop a personal connection with the user. From the homepage to blog posts, illustrations will act as visual imagery that’ll help customers communicate with your product.
By Valeria Rimkevich
2. Coming soon pages
When the product is still in the development phase, you can generate traction by educating visitors about your product. An excellent way to capture user’s attention is to use illustrations in your coming soon pages. Here is a guide from Canva for designing ultimate coming soon pages.
Image credit: Iconscout
3. Blog posts
Readers are lazy, and graphics can break up the monotony for longer pieces. If your wall of the text seems too challenging to read, readers will try to find another source. Unlike images, illustrations can further illustrate your primary point of the blog.
Like this website from Inside Intercom that uses a variety of designs for the image of their blog posts:
Image credit: Inside Intercom
4. Newsletters
Email newsletters are a useful tool to educate your audience and remind them of offers on your products. Creating a visual hierarchy in your email newsletter with contrast, colors, and shapes will allow users to focus on essential elements.
As you have limited space to get a message across to your audience, a carefully chosen illustration can make a big statement. It will put across the message of your email on a central stage.
5. Landing pages
Landing pages need to be succinct, with straightforward information about your product and its benefits for the users. It's usually the first contact between potential customers that have found the brand through targeted paid advertising.
Landing pages have only one primary purpose—to generate leads. When you want to prompt customers to click on your call-to-action button, it must use strong visuals to increase engagement and decrease the bouncing rate.
Improve conversion rate by using powerful illustrations in your landing pages that take visitors on a visual journey of what you intend them to do. Illustrations are delightful expressions that use design cues, colors, and data visualization to increase engagement and generate leads.
Image credits: Lapa
6. Social media posts
Social media platforms like Instagram, Snapchat, Facebook, and others are full of brands competing over user engagement through creative visual graphics. You can no longer attract the audience by using a line of text over a delightful image anymore.
Using illustrations in social media strategy will help to increase brand identity and create brand recognition. Users will identify your company and products with the family of illustrations that constant throughout your online presence.
Image credit: Freepik
About Crafttor
Crafttor currently offers an immense library of icons and five families of lively illustrations—Jeet, Akki, Cord, Kako, and Sandy. The free plan offers free illustrations for startups, freelancers, and brands; available to download in PNG & SVG with a limit of 2 SVG/day & 10 SVG/month. Whereas our Individual and Premium Member has no daily limits and comes with extra perks.