Why is a Brand Illustration System Useful?

As more and more interactions with dance are taking place in a digital space, it's hard to convey what your company stands for. Conveying brand identity is a challenge for both copywriters and UI designers because without a story it's hard to build brand awareness and loyalty. 

Visuals must be unique and tailored to a brand’s marketing and product. An illustration as a marketing strategy or, as an accompanying feature, can be a great asset to take your company to the next level. In this article, we’re going to look at how illustration can help a branding project.

 

Why is a brand illustration system useful?

An illustration allows brands to reimagine a difficult to explain an idea in a familiar yet delightfully uncommon way. It’s a powerful method for finding the right way through distractions and communicating complex ideas through images and emotions. 

But why design illustrations when you use individual visuals or images?

The first reason is language. An illustration is a way to enrich a brand’s visual language and convey more than a logo, color scheme, images, or even words. The second is consistency. Consistent branding helps define the mission, culture, and values that the company believes in and stands for. A brand illustration system gives a business the ability to unfold its brand story with consistency on multiple platforms.

Illustration from Uber 

 

Tell a story

In a sea of similarity and content overload, companies are spending thousands of dollars for seconds of attention from their audience. Although the internet has modernized marketing, it has also made it very difficult for brands to stand out. 

It’s no more enough to have a quality product. You need to know how to attract the right audience by differentiating yourself from the crowd and compel them to buy the product. That’s why brand storytelling is so important. It evokes an emotional response from customers and allows your brand to stand out from the competition. 

Besides creating an interesting and unique appeal, illustration helps to tell the story of your company. So while illustrations and stories start with a character, try to think about the tale you want to tell.

Image credits: Hurca

 

Avoid walls of boring text

It’s essential that you are creating and delivering informative content to start with. Readers must be able to engage with your website or article. That said, if your article is not interesting or valuable, no amount of formatting is going to get the reader engaged. 

Nevertheless, proper formatting, photographs, illustrations, sidebars, push and pull quotes, bullet lists, and embedded links are some ways of avoiding walls of text. 

Humans are visual creatures and an illustration will go a long way to easing a reader into a long informative article. Add them where appropriate, but don’t include stock photos anywhere unless they are highly relevant to your topic.

 

Mascots

From international fast-food chains like KFC and Mcdonald to Walt Disney’s Mickey Mouse and Duracell’s Bunny, companies have been using mascots to differentiate their brand for decades. The Malboro Man is known as the advertising character of the 20th century. Mascots symbolize the spirit of your company and help to establish your brand’s online presence. 

Well, do you remember this mascot from a cold-drink brand:

 

About Crafttor

Crafttor currently offers an immense library of icons and five families of lively illustrations—Jeet, Akki, Cord, Kako, and Sandy. The free plan offers free illustrations for startups, freelancers, and brands; available to download in PNG & SVG with a limit of 2 SVG/day & 10 SVG/month. Whereas our Individual and Premium Member has no daily limits and comes with extra perks.